En los últimos años se ha observado en España como las entidades financieras han incrementado sus servicios a través de los canales digitales, reduciendo o dificultando el acceso a los servicios en las sucursales. Este proceso ha puesto en riesgo de exclusión a las personas mayores de 65 años, con dificultad para acceder a los entornos digitales. En el estudio… Lee más: Factores determinantes del éxito de la banca digital para mayores: España rural vs. urbana
While the literature on esports is growing exponentially, little work has been undertaken into understanding the reasons that lead viewers to buy sponsored products and demonstrate engaged and loyal behaviours towards players and brands. Based on social identity theory, this work explores the effects of viewers´ identification with players/teams and viewer communities on their purchase intentions, behavioural engagement and behavioural… Lee más: Effect of Social Identification on Esports Viewers Behaviours
This research analyses the intersection between Neurotourism and the perception of Brand Personality (BP) in tourism destinations using advanced psychophysiological techniques, such as eye tracking and galvanic skin response. It explores how logos/branding and AI-generated images affect consumer attention and emotional response. It also reveals key differences in the reactions between men and women to brand values associated with tourism… Lee más: Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logosand AI Visuals
This research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct and complementary types of analysis have been conducted: comprehensive sentiment analysis and topic modelling, an analysis using multiple thesauri, statistical analyses for hypothesis testing, and machine learning for classification. The… Lee más: Understanding destination brand experience through data mining and machine learning
In this article we explore residents’ willingness to become peer-to-peer (P2P) tourism experience providers. Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model relating residents’ willingness and their attitude towards such experiences, their resources and capabilities, their perceptions of P2P tourism experiences and their intrinsic and extrinsic motivations. An empirical survey… Lee más: Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinations
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the important influence of positive attitudes and objections to the use of service robots on consumers’ willingness to… Lee más: Exploring the antecedents of customers’ willingness to use service robots in restaurants
This study shows that relative advantage and perceived challenge positively influence customer perceptions of enjoyment and control, which leads to higher customer engagement behavior. Customers’ perceived enjoyment was also found to mediate the relationship between perceived relative advantage, perceived challenge, and three customer engagement dimensions (i.e., co-developing, influencing, and mobilizing behavior). By studying the factors that might be able to… Lee más: Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications
This research analyses the intention to recommend the use of the mobile phone as a tool for collecting payments in a shop using iris reading as a biometric measure of the buyer. The moderating effect of the fear of Covid-19 contagion in the proposed relationships was also analysed. Lee al completo la investigación.
https://www.sciencedirect.com/science/article/pii/S0969698921004082 Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have been the subject of only a limited number of studies…
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-10-2020-1244/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots…
https://www.tandfonline.com/doi/full/10.1080/13683500.2020.1780200 This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment…
https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-1032/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain…
https://www.tandfonline.com/doi/full/10.1080/10580530.2020.1818897 Peer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action…
https://www.sciencedirect.com/science/article/pii/S0969698920313989 This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia…
https://www.sciencedirect.com/science/article/pii/S0969698920314120 Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these websites…
https://www.sciencedirect.com/science/article/pii/S0963868721000299 Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital strategy alignment of small and medium-sized enterprises (SMEs)…
https://digitalcommons.usf.edu/m3publishing/vol5/iss2021/1/?_se=c21vbGluaWxsb0B1bWEuZXM%3D This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts…
