- Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logosand AI VisualsThis research analyses the intersection between Neurotourism and the perception of Brand Personality (BP) in tourism destinations using advanced psychophysiological techniques, such as eye tracking and galvanic skin response. It explores how logos/branding and AI-generated images affect consumer attention and emotional response. It also reveals key differences in the reactions between men and women to …
- Understanding destination brand experience through data mining and machine learningThis research formalises a new methodology to measure and analyse Destination Brand Experience, improving upon traditional approaches by offering greater objectivity and rigour. Adopting a case study approach, five distinct and complementary types of analysis have been conducted: comprehensive sentiment analysis and topic modelling, an analysis using multiple thesauri, statistical analyses for hypothesis testing, and …
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- Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experienceVoice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers’ continuance intention to use VAs and the moderating effects of personal innovativeness and experience. Based on behavioral reasoning theory, a research model …
- Residents’ willingness to become peer-to-peer tourism experience providers in mass tourism destinationsIn this article we explore residents’ willingness to become peer-to-peer (P2P) tourism experience providers. Grounded in the theory of planned behaviour (TPB) and the self-determination theory (SDT), we put forward a model relating residents’ willingness and their attitude towards such experiences, their resources and capabilities, their perceptions of P2P tourism experiences and their intrinsic and …
- Exploring the antecedents of customers’ willingness to use service robots in restaurantsThis study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants. A mixed-methods research approach was taken to evaluate a theoretical model based on behavioural reasoning theory (BRT). The results demonstrated the important influence of positive attitudes and objections to the use of service …
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- Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applicationsThis study shows that relative advantage and perceived challenge positively influence customer perceptions of enjoyment and control, which leads to higher customer engagement behavior. Customers’ perceived enjoyment was also found to mediate the relationship between perceived relative advantage, perceived challenge, and three customer engagement dimensions (i.e., co-developing, influencing, and mobilizing behavior). By studying the factors …
- Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users’ viewpointThis research analyses the intention to recommend the use of the mobile phone as a tool for collecting payments in a shop using iris reading as a biometric measure of the buyer. The moderating effect of the fear of Covid-19 contagion in the proposed relationships was also analysed. Lee al completo la investigación.
- The customer retail app experience: Implications for customer loyaltyhttps://www.sciencedirect.com/science/article/pii/S0969698921004082 Retailer mobile applications are one of the principal retail purchase and information search channels. Customer experience is key to retail app success. However, its dimensions and impact on retailer performance have been the subject of only a limited number of studies…
- “Find a flight for me, Oscar!” Motivational customer experiences with chatbotshttps://www.emerald.com/insight/content/doi/10.1108/IJCHM-10-2020-1244/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots…
- Determinants and risks of intentions to use mobile applications in museums: an application of fsQCAhttps://www.tandfonline.com/doi/full/10.1080/13683500.2020.1780200 This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment…
- Stand by me: analyzing the tourist–intelligent voice assistant relationship qualityhttps://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-1032/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain…
- Exploring the determinants of intention to use P2P mobile payment in Spainhttps://www.tandfonline.com/doi/full/10.1080/10580530.2020.1818897 Peer-to-peer (P2P) mobile payment is a mobile banking service with major growth potential. We contribute to the body of knowledge on technology adoption by proposing a conceptual model based on the theory of reasoned action…
- Influence of customer application experience and value in use on loyalty toward retailershttps://www.sciencedirect.com/science/article/pii/S0969698920313989 This study aims to explain the mechanism by which user experience with retailer applications could lead to loyalty toward retailers. The data were collected through a survey in Indonesia…
- Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of usehttps://www.sciencedirect.com/science/article/pii/S0969698920314120 Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these …
- Digital strategy aligning in SMEs: A dynamic capabilities perspectivehttps://www.sciencedirect.com/science/article/pii/S0963868721000299 Digital strategy alignment is a dominant concern for today’s managers and information systems researchers. Yet research in this area remains fragmented, particularly on the digital strategy alignment of small and medium-sized enterprises (SMEs)…
