Social commerce website design, perceived value and loyalty behavior intentions: the moderating roles of gender, age and frequency of use

https://www.sciencedirect.com/science/article/pii/S0969698920314120

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these websites…