Stand by me: analyzing the tourist–intelligent voice assistant relationship quality

https://www.emerald.com/insight/content/doi/10.1108/IJCHM-09-2020-1032/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest

This paper aims to explore tourist perceived value and attachment to intelligent voice assistants (IVAs) as antecedents of the quality of the human–IVA relationship in the hospitality domain…